THE OPPORTUNITY
March of Dimes Canada is looking for an innovative, data-driven, and results-oriented marketing professional to join us as Senior Manager, Digital Fundraising. This role will be pivotal in driving revenue growth and advancing our digital fundraising efforts across multiple channels to ensure long-term sustainability for our mission.
In a time when digital connection is vital, March of Dimes Canada is poised to take a bold step forward in how we connect with supporters and grow our impact. Reporting to the Associate Vice President, Philanthropy, the Senior Manager, Digital Fundraising will lead the planning and execution of digital strategies that drive donor acquisition, engagement, and retention. Bringing deep expertise in digital marketing and fundraising—including email marketing, digital advertising, social media, and website optimization—the incumbent will collaborate closely with the Marketing and Digital teams to align campaigns with organizational goals. This role is responsible for maximizing the impact of digital platforms such as email, paid media, social media, and SEO to enhance the donor experience and support sustainable fundraising growth.
The ideal candidate is a skilled storyteller and data-driven thinker who applies best practices and insights to develop high-performing campaigns. They proactively identify opportunities for innovation and improvement and collaborate effectively across teams to ensure digital initiatives are seamlessly integrated with broader fundraising programs.
The Senior Manager, Digital Fundraising will lead and support a team of individual giving specialists, providing coaching and mentorship to foster growth and performance. They will bring purpose-driven leadership, a data-informed mindset, and a passion for innovation in a fast-paced environment.
MODC offers a flexible hybrid work model, combining remote work with a minimum of three in-office days per week. Located at Don Mills and Sheppard in Toronto, this arrangement supports thoughtful planning, stronger collaboration, and improved outcomes.

ABOUT MARCH OF DIMES CANADA
March of Dimes Canada is a leading national charity committed to championing equity, empowering ability, and creating real change that will help people with disabilities across the country unlock the richness of their lives. Together with our partners, we serve, connect, and empower people with disabilities to participate fully in life and in their communities on their own terms. Our work is grounded in the voices of the people we serve, built on a foundation of service, and backed by more than 70 years of success.
Born in one of the 20th century’s greatest public health crises, we know that seemingly impossible goals can be achieved, and barriers can be broken. When we achieved our original mission of funding a successful cure for polio, we didn’t stop there. We shifted our focus to meet the evolving needs of people with disabilities, becoming one of Canada’s leading disability service providers and advocating for inclusion, equality and justice for disabled people everywhere.
Despite our efforts, so much more needs to be done to create a Canada where everyone can thrive. One where people with disabilities are encouraged and supported to build their skills and chase their dreams; where barriers give way to opportunities for rich, full and equal lives; and where disability is not only seen but celebrated as a critical thread in the vibrant fabric of human diversity.
March of Dimes Canada is determined to make this vision a reality. That’s why we’re taking bold steps to reimagine our organization and the impact we can make. Working in solidarity with our community, we’re evolving our programs, services and capabilities for even greater reach and impact. And we’re energizing our mission, by building a compelling new brand and an ambitious multi-year fundraising campaign that will bring new allies to our cause.

Our Purpose
Champion equity. Empower ability.
Our Vision
An inclusive, barrier-free society for people with disabilities.
Our Mission
To be Canada’s leading service provider, resource and advocate, empowering people with disabilities to live and thrive in communities nationwide.
Our Values:
Client focus. Collaboration. Accountability. Innovation

Who We Are
We are driven to support and empower people living with disabilities, and all the stakeholders we engage and serve.
At March of Dimes Canada, we are accountable to our community – placing all our valued stakeholders at the centre of everything we do and every decision we make.
We strive to understand and respond to their needs, we joyfully celebrate their achievements, and we stand with them to create a more just and inclusive world for all.
We live, lead and breathe with the human connection in mind.
We value authenticity and authentic human connection because we believe this has the power to transform the lives of our employees, volunteers and all those we serve.
We know that to be the best we can be, we must recognize and welcome differences, respect individuality and celebrate all abilities.
We believe that being brave is a part of our collective strength. We encourage input and feedback from all voices and create an environment where everyone can share ideas free of barriers and fear.
We endeavour to create remarkable change.
We challenge conventions and embrace curiosity and creativity, seeking always to deliver the greatest impact for people living with disabilities and the community at large.
We empower individuals and teams, and nurture learning and growth. We believe that when we work together as one connected team, we are a powerful force for good.

 2,400
Dedicated employees
 550
Essential volunteers
 15,666
People accessed our Skills, Development and Employment Services
 >3,000
People received training and support to build their digital technology skills
 ~600
People in Ontario found meaningful work via our employment services
 57
Families participated in our inaugural Move Learn Grow program

Our Values

Client Focus
People living with disabilities and their families are at the heart of everything we do and every decision we make. Their voices and lived experiences inform and guide our work.

Collaboration
We believe that when we work together as one connected team, we are a powerful force for good. Our team includes dedicated donors, supporters, partners, and allies who work with us to make change happen.

Accountability
We are accountable to ourselves, to each other, and to our community – operating with the highest integrity and following through on the commitments we make.

Innovation
We challenge conventions and embrace curiosity and creativity, always seeking to deliver the greatest impact for people living with disabilities and the community at large.

2021 – 2025 Strategic Focus Areas

The best start for children, youth and families
Our goal: To ensure that children and youth with disabilities can achieve their full potential, thriving at every stage of their development.

Independence at home and in the community
Our goal: To ensure people with disabilities can live safely and independently where and how they live, participating fully in their communities on their own terms.

Active, healthy, connected lives
Our goal: To ensure that people with disabilities can have the best possible physical and mental health, and enjoy strong, supportive relationships and a sense of community belonging.

Financial security
Our goal: To ensure people with disabilities have the financial means to avoid or escape poverty so they can live the lives they deserve.

Our Programs
March of Dimes Canada provides Information and Advocacy Services on behalf of all Canadians with disabilities.

Move Learn Grow
Move Learn Grow is a new, play-based approach to early learning for children with disabilities, emphasizing social integration, emotional well-being, and building long-term life skills.

SkillingUp
SkillingUp is a free program, providing personalized training and support for people with disabilities to feel confident in their digital skills. Everyone should have access to the knowledge, technology, and opportunities to thrive in today’s digital-first world.

Employment Services
MODC Employment Services exists to enable people with disabilities to reach their employment goals. We provide the highest quality service delivery in our sector because of the depth of our understanding, our extensive scope and reach and our advanced infrastructure and resources. As a large organization for people with disabilities, we work closely with disability stakeholders and are a choice employment service provider for employers seeking to access this unique labour pool.

Passport Program
The Ministry of Children, Community and Social Services (MCCSS) Passport Program is a program that helps adults with a developmental disability be involved in their communities and live as independently as possible by providing funding for community participation supports, activities of daily living and person-directed planning. The program also provides funding for caregiver respite services and supports for primary caregivers of an adult with a developmental disability.

To explore our full range of programs, please visit: marchofdimes.ca/programs

KEY DUTIES AND RESPONSIBILITIES
• In partnership with the AVP, Philanthropy, lead the development and execution of a national Mass Marketing strategy and budget, ensuring alignment with organizational growth objectives.
• Align digital fundraising initiatives with overarching organizational and revenue-generation goals by collaborating with cross-functional leadership teams.
• Lead digital fundraising strategies focused on lead generation, acquisition, engagement, and stewardship. Ensure integration with Direct Mail, Monthly Giving, Mid-Level Giving, Peer-to-Peer, and Third-Party Fundraising programs.
• Develop, manage, and monitor the Mass Marketing budget, ensuring effective resource allocation, regular performance tracking, and reforecasting to adapt to changing conditions and maximize ROI.
• Manage donor engagement and stewardship strategies to deepen relationships and improve retention, with a focus on early-stage and monthly donors.
• Monitor and measure performance of digital campaigns against established KPIs and provide regular reporting and insights to guide decision-making.
• Use data to segment audiences, personalize communications, and improve donor experience throughout the lifecycle.
• Prepare regular reports for senior leadership that provide insights into campaign results, supporter engagement, and channel effectiveness.
• Collaborate with internal Marketing and Communications teams and external vendor agencies, to enhance the user experience across all digital channels, planning and executing campaigns across paid, earned, shared, and owned media such as social, SEO/SEM, email, and content marketing.
• Oversee the creation of compelling digital content and donor journeys that drive engagement, acquisition, and retention, continuously developing and refining these journeys using marketing automation and personalization techniques.
• Develop and implement a robust testing framework; analyze campaign performance to inform strategy and drive continuous improvement.
• Manage the digital and content calendars to support coordinated and timely campaign delivery in collaboration with the Marketing and Communications team.
• Identify, evaluate, and recommend new digital channels and emerging technologies, serving as a digital fundraising subject matter expert within the organization.
• Lead, coach, and mentor a team of digital and individual giving specialists, fostering a culture of collaboration and continuous improvement.
• Work cross-functionally with Philanthropy, Marketing and Communications, IT, and external vendor agencies to ensure alignment and integration across all campaigns.

QUALIFICATIONS
• Minimum of seven years of progressive experience in digital marketing and/or digital fundraising, with a track record of driving supporter engagement and revenue growth.
• Demonstrated success in acquiring and converting supporters through multi-platform strategies, including SEO/SEM, social media, email marketing, and optimized web content.
• Proven expertise in leading multichannel direct response marketing campaigns with a focus on innovation, continuous testing, and performance optimization.
• Experience managing complex budgets and preparing financial reports to inform strategic decision-making.
• Familiar with digital accessibility standards and committed to creating inclusive digital experiences.
• Demonstrated experience with Salesforce or similar CRM/database systems.
• Bilingual in French and English is considered a strong asset.
• Post-secondary degree or professional certificate in Digital Marketing, Communications, Fundraising, Business Administration, or an equivalent combination of education and experience.

CORE COMPETENCIES
• Skilled in donor segmentation, persona development, and journey mapping to deliver personalized, data-informed digital campaigns that increase retention and lifetime value.
• Strong strategic and analytical thinker with robust financial acumen and a deep understanding of donor acquisition ROI and long-term value modeling.
• Proficient in content development, SEO, SEM, Google Analytics, paid social, and digital advertising strategies.
• Technically adept in tools including Adobe Creative Suite, Canva, HTML, Mailchimp, Google Analytics, social media management tools, email marketing platforms, and Microsoft Office.
• Adept at managing multiple priorities in fast-paced, results-driven environments while meeting deadlines and fundraising targets.
• Exceptional interpersonal and relationship-building skills with the ability to collaborate across teams and influence strategy.
• Strategic mindset with the ability to align digital initiatives with broader organizational and mission-driven goals.
• Self-motivated and solutions-focused, with a collaborative approach to teamwork and a commitment to transparency and open communication.
• Committed to equity, accessibility, and the inclusion of people living with disabilities (PLWD), with a deep understanding of their unique needs and rights.

FOR MORE INFORMATION
KCI Search + Talent has been retained to conduct this search on behalf of March of Dimes Canada (MODC). For more information about this opportunity, please contact Meredith Roberts, Senior Search Consultant by email at [email protected].

To view full position brief, please visit www.kcitalent.com

All inquiries and applications will be held in strict confidence. Interested candidates should send resume and letter of interest to the email address listed above by August 15, 2025.

Please note that the salary range for this position is $85,000 – $100,000.

MODC is committed to a workforce that is reflective of the diverse populations we serve. We welcome applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation across Canada, MODC will provide accommodations to job applicants with disabilities and other protected needs. If you require accommodation, please notify us and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and barrier-free.

MODC is dedicated to building and advancing an inclusive and welcoming culture. It’s also why we’re focused on attracting, retaining, and supporting diverse people. Thanks to our progressive practices, team members of all abilities and backgrounds are encouraged to access the opportunities and support they need to grow, thrive, and succeed. Our READI approach is rooted in our shared belief that championing equity and empowering ability starts by investing in our team members— and in our shared culture — so that we all feel included, safe, and confident at work every single day.

Required languages: English, French is considered a strong asset

Education level: Minimum of seven years of progressive experience in digital marketing and/or digital fundraising, with a track record of driving supporter engagement and revenue growth

Required skills: Fundraising

Closest intersection: Don Mills and Sheppard in Toronto